Privacy Policy

We collect information you provide directly and information generated when you use our site:

• Email address when you join our newsletter or marketing list
• Order and contact details when you purchase through Shopify checkout
• Communications you send to our support team

We use your information to operate the store, fulfill orders, respond to support requests, and—if you opt in—send marketing emails about new arrivals, drops, and promotions.

We do not sell your personal information to third parties.

We use trusted partners to run the business. These may process data on our behalf:

• Shopify — payments, orders, checkout, and customer accounts
• Klaviyo — email list management and marketing communications
• Vercel — website hosting

When you subscribe to the Collector's Circle or opt in at checkout, you may receive marketing emails from us. Every marketing email includes an unsubscribe link. You can also contact us to be removed from marketing communications.

We use a small number of cookies and browser storage technologies to operate the site. You can manage cookie preferences at any time from the footer.

Optional analytics cookies (Google Analytics) load only if you opt in. We do not use advertising or marketing cookies. We do not sell your personal information.

• runs-consent (cookie, 365 days) — remembers your cookie consent choice (strictly necessary)
• runs-theme (cookie, 365 days) — remembers your Hero or Villain theme preference when you allow preference cookies
• Google Analytics (_ga, _ga_*) — optional; measures site traffic when you allow analytics cookies
• the-runs-shopify-cart-id (local storage) — keeps your cart available while you browse; not a cookie

We retain information as long as needed to provide services, comply with legal obligations, and resolve disputes. You may request access to, correction of, or deletion of your personal data by contacting us. We will respond within a reasonable timeframe.

Our site is not directed to children under 13, and we do not knowingly collect personal information from children.

We may update this policy from time to time. Material changes will be reflected on this page with an updated date.